Digg. Digg. Digg. I love Digg. Why do I love it so?
The site redesign is really, really nice. Ajax done well. But that's not why I love Digg.
They are opening up an API (horray!) very soon. But that's not why I love Digg.
Even though my initial experience was bad, it wasn't Digg's fault. Its the stupid spammers fault who make it so that Digg has to be extra careful with suspicious behavior.
eBay and Digg are corporate cousins (same, umm... grandfather?). But that's not why I love Digg.
No, those are all reasons why I like Digg. The reason I love Digg is because it has personality. What put me in the "love" column was seeing a page like this when Digg was down on Sunday (I forgot to capture the original, but I found a cached copy that looked a bit older than the one I saw):
That, to me, shows real personality. How could you not like a link to Ask a Ninja? And three of the other links on that page were really useful, Top Left Pixel, A List Apart, and digg the blog were new sites for me. Just a simple page with what looks like everyone at Digg's favorite site. Anyone can build a website. Many can build a useful website. But its really hard to express genuine personality, and thats what won me over.
P.S. I added Digg links to the bottom of each post (via FeedFlare) to celebrate my new love. Feel free to give them a try.